Month: March 2014

Case 2

Case Study 2 Objective: Reduce time delays and cost of administration to de-risk marketing and enable better decision making using KPIs. This international company has set up detailed metrics and KPIs to monitor its marketing activity. However its data is

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Case 1

Case Study 1 Objective: Speed up the delivery of business critical marketing analytics to enable pro-active marketing. This international mobile phone company engages a full service marketing agency to handle its direct marketing activity. However, despite great creative input and innovative

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