- With Systencess help we are now mapping business KPIs against all our marketing, this accountability has raised marketing’s profile within our senior management team
- We now easily see which channels and campaigns generated the largest number of purchases, which has transformed our request for budgets and subsequent planning
- I now have a clear picture of what’s working both online (email, Newsletters, ad banners, Facebook, Affiliates and Google search) and our more traditional offline activity (catalogues, direct mail letters and phone sales)
- We now have the capability to run reports showing ROI and average order value by channel type and at a granular campaign level, whenever we want, saving us hours and hours in collating data
- I now have ‘end to end’ reporting of all marketing activity, providing me with analysis for confident sales forecasting
- It has enabled our marketing strategy to be both more responsive and take a longer customer life-time view, simply because we now have the information to do so
- I can now better focus my efforts, so our minimal resources are spent on activity and campaigns that are generating revenue
- Systencess expertise helped me develop metrics for all our marketing activity, which speeds decision-making
- I now have reliable information to be truly accountable for the responsibility I am entrusted with i.e. manage our marketing
- Now I don’t need to wait for my agency reports, I know what’s going on, whenever I want, but better than that so does everyone else in my organisation
Do any of the above experiences sound familiar?
Now you can easily respond to 21st century multi-channel, RoI marketing.
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Systencess has worked with a variety of companies, including: