Case 1

Objective: Speed up the delivery of business critical marketing analytics to enable pro-active marketing.

This international mobile phone company engages a full service marketing agency to handle its direct marketing activity. However, despite great creative input and innovative campaigns it delivers analytics many weeks after a campaign has been run. Whilst historical data has a place, marketing needs to be able to react when it matters.

Systencess has been engaged to deliver reports in a timely fashion so that the company can analyse the effectiveness of its marketing and tailor future activity effectively.

Results: The company has access to analytics data within hours of a campaign being run. It is able to plan its activity in a more agile fashion, maximising its return on marketing investment.