Are you aware of how each of your marketing channels are performing – and most importantly, which channel is producing the best outcome towards higher sales? At Systencess, we can help you to identify the performance of your marketing channels so that you are devoting time and money to the right places.
Analytics – a tool to boost your marketing and sales
With the help of analytics, you can measure important business metrics and key figures, and get answers to questions like:
- What is the ROI in different marketing channels?
- Which campaigns have the highest effectiveness?
- In what kind of campaigns you should invest in more?
- Which web side functions are useless, which functions actually produce the best outcome sales wise?
In other words, analytics tell you how your marketing channels are really performing. Marketing analytics consists of processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Marketing analytics gathers data from across all marketing channels such as banners, newsletter and social media, and combines it into a common marketing view. From this common view, you get analytical results that can provide valuable assistance in driving your marketing efforts forward.
Predict buyer behaviour with analytics
Analytics can also offer invaluable knowledge of buyer behavior. Companies that have insight into which customers bought what, when, and via which channels gain a competitive advantage because they are better equipped to make data-based marketing decisions. When companies are aware of customers´ buyer behavior, they can use the insight to improve several aspects of their operations, such as:
- Up sells and cross sells
- Inventory planning and sales and marketing optimization
- Make relevant offers at each stage of the customer lifecycle based on anticipated buyer behavior.
Technology service for you needs
With our help and expertise in analytics, you can measure important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. We offer everything that you need: planning of analytical processes, installation, analyzing, training and continuous support for your digital business development. Our experts have years of experience with different reporting tools such as Tableau, PowerBI and Qlik.