Tag: performance

Occam’s Razor

My last week article was about KPI selection. I found a really good article about the same thing by Avinash Kaushik, he’s article was titled as Occam’s Razor. The article itself is quite same as mine, structured a bit differently.

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Celebrate in boardroom with performance monitoring KPI’s!

Measuring cross channel digital marketing is basically fairly simple. You can produce loads of data form digital elements and draft a figures in excel. Getting a complete view about marketing and how well it contributes to sales is a bit

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